Save the date: Thursday 25th October

How do you tackle competition in your Google auction?

Learn how brands and agencies use competitive intelligence to inform their growth strategies, with a deep-dive into brand bidding, managing partners and taking a holistic look at all your marketing data.

Hear why it’s important to be the fastest to react to changes in your Google auction and the tactics you need to employ to ensure your brand remains number 1 in the SERP.

See the highlights of our London event  

 

Why should I attend?

  • Hear first hand how businesses protect their real estate in the SERP
  • Learn how competitive data provides crucial insight for running successful campaigns
  • Gain new perspectives and share knowledge with your peers

Who should attend?

  • Search marketing specialists
  • Strategic marketers
  • Senior marketers

Date: Thursday 25th October
Time: 8.30-10.30
Venue: The Squire's Landing, Sydney

 

Speakers

8:30 Breakfast & Networking
9:00

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Start - Intro & Adthena Update
9:15

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How to stay paranoid on Macro data to influence your growth strategy

Aaron Fuller, Marketing, Qantas Ventures - Loyalty

9:35 

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Brand Bidding in Insurance

Paul Coco, Head of Performance, iSelect    

10:15

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Why Bid on Brand?

Robin Stafford, Head of Search, Telstra
10:35

Networking & End