---
title: "Changing the game: Using actionable insights to get ahead in search"
---

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# Changing the Game: Using actionable insights to get ahead in search

## Save the date: November 8th

### Competitive Intelligence Breakfast Briefing

Hear five speakers discuss the competition they face in their field and the plays they make to get ahead of their opposition. Gain perspectives from brands and agencies as they deep dive into their market and unpack the data allows them to be tactical.

![20170517-144350-X3 (1).jpg](https://info.adthena.com/hs-fs/hubfs/Images%20and%20Logos/CI%20Breakfast/20170517-144350-X3%20(1).jpg?width=320&name=20170517-144350-X3%20(1).jpg) ![20170517-151625-X3 (1).jpg](https://info.adthena.com/hs-fs/hubfs/Images%20and%20Logos/CI%20Breakfast/20170517-151625-X3%20(1).jpg?width=320&name=20170517-151625-X3%20(1).jpg) 

**Why should I attend?**

- Understand how leading brands and agencies stay ahead of their competition
- Learn how to remove some of the blind spots from your Search campaigns
- Hear what's on Search industry leaders minds as we approach 2018

**Who should attend?**

- Search marketing specialists
- Strategic marketers
- Senior marketers

**Date:** Wednesday November 8th   
**Time:** 8.30-10.30   
**Venue:** Huckletree, Shoreditch

**Agenda**

| ![jet2.png](https://info.adthena.com/hs-fs/hubfs/Images%20and%20Logos/CI%20Breakfast/jet2.png?width=150&name=jet2.png "jet2.png") |   | ***Case Study: Driving improvements in search*** **Thomas Fletcher**, PPC Executive |
| --- | --- | --- |
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| ![resolution-media.png](https://info.adthena.com/hs-fs/hubfs/Images%20and%20Logos/CI%20Breakfast/resolution-media.png?width=211&name=resolution-media.png "resolution-media.png") |  | ***Precision Marketing in a Private World*** **Guy Tonkin**, PPC Strategy and Best Practice Lead |
|   |   |   |
|  ![coast-digital-logo.jpg](https://info.adthena.com/hs-fs/hubfs/Images%20and%20Logos/coast-digital-logo.jpg?width=80&name=coast-digital-logo.jpg "coast-digital-logo.jpg") |   | ***Building a competitive strategy with digital intelligence *** **James & Miguel**, Senior Digital Marketing Executives |
|   |   |   |
|  ![unibet-logo.png](https://info.adthena.com/hs-fs/hubfs/Images%20and%20Logos/CI%20Breakfast/unibet-logo.png?width=231&name=unibet-logo.png "unibet-logo.png") |   | ***Harnessing the Power of Search Term Opportunity with Adthena *** **Angelo Di Lascio**, Global PPC Manager |
|   |   |   |
|  ![Adthena_Box Logo_RGB72dpi.jpg](https://info.adthena.com/hs-fs/hubfs/Images%20and%20Logos/Adthena%20Logos/Adthena_Box%20Logo_RGB72dpi.jpg?width=128&name=Adthena_Box%20Logo_RGB72dpi.jpg "Adthena_Box Logo_RGB72dpi.jpg") |   | ***A number of exciting new feature release announcements *** |

 

### Register to attend

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