Keyword Discovery and Expansion with Competitive Intelligence

This report explores what is achievable with Whole Market search data. It outlines, with precise methodology, how enterprise advertisers can capitalize on the insights from Whole Market competitive search intelligence, to identify new keywords and grow market share.

Whole Market search intelligence is a compelling prospect for advertisers as it enables the discovery of genuine market gaps and opportunities.

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Featured in this report:

  • Capitalizing on Whole Market search data
  • Using set intersections and attributes to identify valuable insights
  • Practical data visualization techniques
  • Case Study: Identifying new keywords and competitive gaps for a large travel aggregator


  • Adthena's machine learning and data collection explained

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