How retailers are using machine learning to win the Black Friday weekend

In recent years online traffic between Black Friday and Cyber Monday has increased up to 220% on daily averages, indicating consumers both expect and seek out 'Black Friday' themed deals and sales.

Adthena's latest report explores how increasingly, a machine learned approach is making the difference for the brands employing winning strategies on Black Friday. The report covers the Fashion, Home Retail and E-commerce verticals, and includes a retail case study from 2016.


The report explores:

  • How retailers can use the 'Whole Market View' to gain a competitive advantage in paid search.
  • Tackling challenges of scale by using machine learning to refine data and uncover insights.
  • The importance of competitive intelligence in identifying opportunities and informing decision making.
  • How River Island leveraged real-time data and market intelligence to secure a 82% uplift in sales during Black Friday 2016.

To download the report, please complete the form on the right.